Not sure how you can hire the most effective SEO expert for your website??.Yes, I understand that choosing the best SEO freelancer is not simple. Just one mistake and you are ready to put your website, money and time at risk.It is extremely unfortunate that the SEO industry is surrounded by people that follow dishonest strategies. It will not be wrong to say that the search engine optimisation business has many people who follow unethical practices. The old website optimisation tricks of 1990’s don’t work in 2020 No doubt these SEO companies still follow non-working methodologies to make money and deliver nothing for the clients. Black hat approach to website optimisation is not what search engines expects in 2020. Its no surprise that these idiots still follow strategies which can do more harm to the business website than good.
Why you should never hire SEO Professional blindly
Penguin was one of the 1st significant algorithmic update launched by Google in 04/2012. This update was focused entirely on websites which were manipulating rankings using unnatural backlinks or unethical link-building methods. We all knew that this was coming as Google earlier also penalised web sites. Manual penalty was initially made by Google prior to Penguin. Link building using softwares used to work well and customers were actually also happy with quick results, but unfortunately it was hammered by Google. Today, Google is actually after these unethical procedures like anything and if your SEO company takes this kind of tactic, then it is almost assured that your website will hit a Google penalty. Google penalty is usually resolved however an important point is that your SEO employee should know about this. SEO companies are very intelligent, when there is a penalty communication from Search engines they will will not let you know. This way, you will be blindfolded and never know the actual reason for your web site not ranking well on The search engines. You might change your SEO agency but they will also struggle to discover the issue. Without reports will make your life or your new SEO agency’s life complicated.
Best 3 things to expect from a reliable SEO
1)Focus on On-Page.
Create a Plan that works in long term. Search engine optimisation is a long-term investment.
It is not anything like Paid Marketing channel like PPC. Adwords will help you generate business leads in no-time by placing your advertisement on page one of Google. Google PPC features a big display network that could also be used for branding campaigns. Best method to do search engine optimization or trusted SEO for any web site is known as white hat search engine optimisation. It works on the way of thinking that one should stick to the webmasters regulations and focus on your websites improvements. search engine optimisation is the year 2020 and ahead is all about on-site SEO where elements like header tag, meta-tags and content is key.. It is actually suggested that your search engine optimisation firm adheres to these elements.
2)Smart Link Strategy
Back-links are the backbone for ranking on high competition keywords. public relation is the new SEO marketing in 2020. We advise that you ask your SEO company how they are building back links for your web-site. Reports for type of back-links, its domain authority, page authority and website traffic should be checked regularly. It’s not the number of back links that makes a difference but the good quality of backlinks which has been built. I personally say this because finding a valuable link takes a large amount of efforts trying to find blogs websites using youtube, Search engines and other resources.
3) Genuine Reporting
Specialist SEO freelancer will always be clear in giving the reports for on-page and off-page. All on-page SEO work should be ideally mentioned in a document along with before and after improvements and their dates of implementation should be documented in a report by your SEO agency|It would be great to have records in Google docs about on-site adjustments. I prefer Google docs because of the real-time monitoring convenience. Reporting allows you to maintain most of the records of changes. Back links records should be maintained in a Google Sheets. By any chance if you need to review the live backlinks, the report will be very valuable.
My Last Suggestion
It is always suggested to work with SEO agency with a great track record. SEO is a funny game and a large amount of providers try to deceive clients with fake promises. SEO Companies should be thought of more like a partners who can add value to your company, so it is essential that you decide on the provider wisely.