A graphic designer is usually focused on creating imagery and visuals for print advertisements. That is the impression most people have when asked if they know what graphic designing entails. In reality, graphic designing includes several other things such as typography, making digital graphics and so on. Sometimes graphic designers even design content to be used on websites although in the end it is usually printed out in the form of brochures, posters, etc.
A web designer, on the other hand, works on websites. But that is obvious enough already. To be more specific, web designers make images for the web that can be turned into a fully functioning, smooth website. What a web designer does is far different from a graphic designer mainly because technicalities of web developing are not involved in graphic designing.
The content created by each type of designer has broad implications but one has more so than the other. When web designers create a website, they have to juggle multiple things at once. These include almost all those a graphic designer would take care of – typography, colors, imager idea – and other development-related elements as well. A great example is the optimization of a website for different devices. Have you ever accessed a website on different devices? You must have noticed that the layout that appears on a mobile phone or a tablet is different from one that appears on a computer. This is because the web designer of that website paid attention to this detail and optimized the website for different devices. This is an additional worry that limits the options the web designer has. A graphic designer would never have to keep this factor in mind.
One cares about file size, the other doesn’t
The file size is another example of how web designers have to be mindful of several technicalities when working on a project. Since larger files take longer to load, web designers have to make sure that they make a compromise between the quality of the designed content and the file size. If the balance is not attained and the file size is too big, the website will take forever to load. This is bad news for all web designers because bounce rates increase if a website is slow or lags. If this happens, all the beautiful imagery that is on the website will be useless.
Naturally enough, file size is the least of the worries for graphic designers.
A web designer’s work never ends
The World Wide Web is dynamic. Updates and upgrades in its algorithms are constantly flooding in. to keep up with these changes, websites also have to keep on making additions to the interface and the code of the website. These updates are not the only reason why a web designer may be rehired or called into work on a project that has been completed. Businesses might want to revamp their website or make minor changes such as putting more tabs. For all these tasks, it is advisable to let the same web designer work on the website rather than hiring a new one.
For graphic designers, once a project has been completed, usually, that is the end of it. if they are rehired, it will probably be for a new project.
Interactive vs. static content
As mentioned in the start only, a web designer creates stuff for the World Wide Web. This means his audience is online and all the work will be displayed online only. A graphic designer is usually working closely with the print industry and expects physical copies of his work to be produced.
Printed, painted, or drawn – a graphic designer’s content is in a hard copy. While this has its fair share of advantages, one major drawback is that printed material is static. Viewers can engage with it only so much before getting bored and setting it aside.
A web designer’s content has the obvious advantage of being highly interactive. Users can click, move, transform, and do a lot more with web designed content. It flows with ease and gives an experience that static content can never have.
It is important to remember, that one type of content is not superior over the other. Both are too different and serve different purposes to be ever compared that way.
Sarah Jay is a freelance professional logo maker. She loves to logo designing lets her express her creativity and puts a smile on her client’s face. In the past, she was employed as a web designer before she quit to pursue her dream of freelance logo designing.