What are the needs of the public? How does the community move on the web? Can the complexity of the content be expressed only in words? Google loves well-written text and web pages that answer readers’ questions. Mountain View records user behavior on your assets. It doesn’t just focus on the text.
This means that quality content, in some circumstances, has to go beyond copywriting. That’s why we need to record videos. The reason is simple: you can’t express everything in writing. And most importantly, you can’t meet the needs of the audience with an article.
Tips for Creating a Successful Tutorial Video
1- Make a outline
You’re making a video. You are using a tool other than writing. This means organizing and highlighting the strengths, smoothing out the defects. Organize a lineup on paper, study the steps, don’t get in front of the goal without a minimum of preparation: you risk wasting time and improperly improvising the work.
A preventive organization of the addressed points allows you to be short, dry, without unnecessary insights and smudges. Video times are minimal. You can’t bore the audience with useless outbursts. And don’t forget the useful aspects for SEO: a specific sitemap allows you to communicate to Google the presence of this content in posts.
2- Buy good equipment
Many bloggers try to pack video tutorials with their grandfather’s video camera, using the PC webcam, trusting in the sunlight. Vain hope, I’ll tell you. To have acceptable results, you have to invest. You have to buy valid equipment. This step is useful for having presentable content and amortizing the initial fears.
You understood well. At first, if you’ve never shot a video, you are afraid of this process. The voice sucks, the face looks bad, the skin acquires a new pigmentation.
Everything seems to suggest a single message: leave this story and go back to writing. For me, it was like that. At first, I was disheartened. Almost afraid of the video. Then I did a short internet search, asked for advice, and came to a conclusion. I have to invest on three fronts:
- A microphone for the voice
- A webcam to shoot the face
- A light to give value to the subject
The situation has changed completely. The final result is spectacular, at least compared to the first contents. The voice does not boom in the room and I recognize the face in the video. Of course, you can go beyond the webcam and point to an SLR. But for now, I have preferred to invest in this direction.
3- Choose a video editing tool.
What is the best video maker software? There are dozens of such programs, but don’t forget your purpose: to create tutorials. Based on my experience, the choice immediately falls on FlexClip video editor. The reason? You can create screen recordings and add the frame with your face.
You have a series of tools available to insert notes, highlight the cursor, highlight sections. In short, the various tools like iMovie and Adobe Premiere can do a lot, but for the video tutorials, I choose FlexClip. It is totally free and you can finish editing the tutorial with its build-in editors.
4- Introduce yourself in the best possible way
The dress makes the monk. In my video tutorial optimization work, I realized that you couldn’t show up without context planning. And your figure. Recording a podcast may be simpler in some ways, but video requires maximum effort. What does this mean?
Choose an aesthetic code
Look at the great vloggers. They have a very specific aesthetic code. Those who wear a T-shirt with a specific pattern prefer to be recognized with a recurring detail and those who focus everything on the foreground. Choose a leitmotif and carry it forward over time.
Slamming doors, open windows, noisy child or relatives, household appliances buzzing in the background – this is unprofessional. It doesn’t take much to make a difference. Before recording, make sure everything is muted.
Choose a background
You are in the foreground, but what do you show behind? Some prefer to work with an artificial background. That is, with a uniformly colored cloth behind to give maximum importance to your figure. On the other hand, other bloggers prefer to work with a different background, perhaps with a library or studio. A good way to communicate personality, to show who you are.
Take care of some details
For example, you have to choose a good theme song, a screen that presents the video, background music that accompanies your voice. It sounds strange, but this last detail can make a difference, especially if you combine it with a great personality background. Together they represent a parallel communication code. They position your person in the collective imagination.
5- Think about the audience
In this process, it is important to pay attention to your figure and present yourself in front of the lens. I have already suggested choosing an aesthetic code, but first, you have to work on two points that can become difficult to overcome. I’m talking about looking into the camera and, above all, having a natural attitude.
In the beginning, it is like this. You can’t look at the user because you don’t see him. You have unresponsive hardware. So you look elsewhere. You don’t feel the need to direct your gaze towards that glassy and dark eye. The result, however, is bad: you break the bond with those on the other side.
You are distant. And this is not the best for those who want to communicate online. My advice is simple: exercise, make yourself look towards the webcam. And do it in the most natural way possible, spelling out the words. Above all, try to smile: curmudgeons do not impress in videos (not even in everyday life, to be honest).
To sum up
Have you recorded video tutorials? These are my observations and my personal experience. I’m still far from the levels of a successful vlogger who posts on YouTube regularly. There is always goodwill at the base, the desire to go beyond one’s skills and get involved. To earn more, to achieve concrete results, to pursue their passions. So, do you have any tips for improving video tutorials? Please leave it in the comments.