Wikipedia marketing is a new concept that became a thing only a decade or two ago and that is why many businesses are still contemplating its potential to benefit their companies. However, every company who has tested implementing Wikipedia marketing knows that it is one of the most effective marketing strategies that are being used currently by different businesses.
Marketing through Wikipedia is an indirect marketing solution that can help businesses access numerous major business goals without difficulty. It can reshape the overall image of a business and bring a very positive impact on the marketing results of a business. The strategy is so powerful that it is often considered to be stronger than social media marketing strategies. This is exactly why businesses choose to use it as their central marketing strategy for online marketing strategy.
This article is compiling top 5 benefits of using Wikipedia as a major marketing strategy so that companies who are still confused whether they should use Wikipedia as their top priority marketing strategy would have a chance to see a clearer picture.
Reaching the edges of International Markets!
Wikipedia is a global platform that is actively visited by a diversified group of audience from across the globe. Having a representative profile on the site can help a business become familiar in the international market, leading to generating more leads and a genuine expansion of the target market. This is one of the best ways to grow and become a stronger business entity with a better international business reputation.
SEO Ranking Improvement
Wikipedia is a site that is visited too frequently, as it contains extensive encyclopedias about almost everything. The high amounts of information means that the site is full of keywords and thus, this factor along with the fact that the site is visited by thousands of people from all around the globe, contributes in maintaining Wikipedia’s SEO ranking on the internet.
When a business chooses to become a part of Wikipedia, the strength of Wikipedia’s SEO ranking influences the SEO ranking of the business and improves it all around the globe efficiently. In this way, Wikipedia marketing resolves the SEO issues and makes the company appear on the top of the resulting lists on search engines.
Credibility and Trust
Businesses need to be credible to have a standing in the marketplace in the long run. Credibility is the core factor that influences the conversion rates and thus, sales are also dependent on the image of the business in the long run. The more trustable a business is; the better will be its growth rate.
Wikipedia is a platform that provides information and has a policy against direct marketing. These factors make the site have a very reliable image in front of its audience and any business that is presented on the site will automatically be sharing the attribute. So, Wikipedia marketing can help businesses appear more credible. All a business needs to achieve this valuable asset of credibility is get connected with a marketing specialist or some content development firm who can provide Wikipedia editors for hire.
More benefits with Less Investment!
Unlike other marketing platforms including social media, Wikipedia is quite less consuming in so many ways. It does not require regular upgrades or constant content generation. The site needs only one time investment and yet, the benefits that it provides go a long way.
Be more visible and Accessible
Wikipedia can help a business become much more accessible and familiar for its target markets, leading to better brand awareness. When people know who you are, the tendency to buy from you increases and so, it impacts sales in a very positive way. Wikipedia page can be an ultimate solution for making you more visible and accessible online.