A lot of people love to make extra money. Who doesn’t? There are many of reasons why many people want to earn more money aside from their usual day job. They even find various ways to earn and for those who have extra time on their hands, they do side hustles.
A side hustle may be using your hobbies or skills and in return, get paid for it. Common side hustles are tutoring, baking, photo editing, and picture taking. These are easy stuffs to do which could almost get you start immediately; but starting a side hustle may not actually be easy at first. There are many questions to answer that hinders you from starting and the main question is: Where do I start? Promoting yourself and trying to gain attention may be hard for some as the internet is a vast place.
Social media is where people would advertise their works and inform users about it, yet not a social media account is not enough. Although they are good platforms, only a handful of people can get to know your service or product since not everyone uses Facebook, Twitter, or Instagram. More likely, people will be using the search engine to search for a service or product they need.
An easier and more effective way of boosting the presence of your side hustle is through creating a website. Now, hold on. You might start thinking: Wouldn’t that be too hard? Wouldn’t you need to pay for that? But before going in depth to which website to use, we need to know why you need to have one:
- Showcase your Portfolio
Websites are more organized and have more space for you to show your skills and your past projects. People would be drawn to look at it and you may also be able to organize it depending on how you designed your products. Through this, it lets you demonstrate your work and what sets you apart from others.
Alongside with, it can be viewed anytime and anywhere by a wider reach of audience. If you have an art-based or photography side hustle, you’re able to keep the quality of your photo just how you like it, control what pictures people could see, and how they’re able to interact with those pictures.
Lastly, having your portfolio on your websites avoid you from getting your pictures stolen as in most cases, posting your work on social media can no longer give you the rights to own those photos and they could end up being sold and use in sponsored ads.
- Business details
People who visit your website would have an easier time to find out who you are, and what you do. It’s also effective for SEO, so if someone puts a keyword that’s on your website in the search engine, they will be able to find you.
You could put a short introduction about yourself for them to know you better, and then go on to explaining about your small business, its goals and objectives, mission, and vision. It’s everything they need to know about you and your service. A website also shows that you are credible as you take your side hustle seriously.
If you make products, potential customers may ask questions such as: What are the products made of? Where are they made? Does it harm the environment? And you can address them on your website under F.A.Q.
- Services or Offers
Everything they need to know about your various services and offers are all presented in your website and they don’t even need to send a direct message for them to know (and might take a while to get an answer).
You would also be able to showcase and expound the terms and conditions you have in your business when it comes to purchasing products or services to them.
- Easier Customer Communication
Compared to social medias that have control of your privacy setting, having a website means easier communication between you and your customer. With social media, customers would need to sign up for an account on the platforms that you are using, but with a website, anyone can reach you via the contact forms or comment box.
Having a website would give them an easier way so users can easily contact you. Also, it helps you be found by one click away on Google as not everyone could remember usernames in the long run.
- Marketing Purposes
A website makes you marketable. It’s easier to market your brand and services since a website is your real estate or office on the web.
Through an SEO optimized website, people will be able to find you through search and you can easily link your site in your social media platforms so people can find out more about your service or product. So where can you start to create a website? You might want to try a free website builder which has all the SEO optimization features needed for search marketing.
hPage.com is an awesome all-in-one platform where you can go and build a professional website, a blog, or even an online store. They have super beautiful templates that are really easy to customize and are always automatically made mobile friendly. They also offer award winning customer service 24 hours a day. Which is, if you have ever purchased a service online before, it is very crucial and helpful.
These are some of the reason why websites are important when you have a side hustle. They make you more credible, searchable, and marketable. So if you don’t have a personal site yet, it’s easy to build one right now!